Sample audit · names removed
What a local SEO audit looks like
This is a real audit of a Rogue Valley mobile mechanic, done with public information only. The name, address, phone and competitor names are removed. It shows how we score a business and what we fix first. It is an example of our method, not a client result.
The big finding: this shop already ranks first in the main local search. The gap is what happens after someone finds it. The Google profile has no website to click, and the shop does not show up in the nearby Medford search.
25/100Overall score
#1Main local search, one map snapshot
4.7Google rating, 23 reviews
The score, section by section
We use a standard 100-point checklist. Anything we cannot confirm gets zero points, but we do not treat it as proof something is missing.
| Section | Score | What we found | |
|---|---|---|---|
| 1. Google Business Profile | 10/20 | Right category, hours, phone, 4.7 stars on 23 reviews, a recent owner reply. Service areas and extra categories not confirmed. | |
| 2. Website basics | 0/20 | No website linked from the profile and none found in public search. | |
| 3. Citations and NAP | 0/10 | Name, address and phone could not be confirmed on Yelp, Yellow Pages or BBB. | |
| 4. Reviews and reputation | 3/10 | 23 reviews is a good base. Only one visible owner reply and no review-request routine found. | |
| 5. Social media | 0/10 | No matching business Facebook or Instagram page found. | |
| 6. Backlinks and authority | 0/10 | Not measured. Unverified items get no points. | |
| 7. Competition | 12/20 | First in the main local search, but two of the next four shops have a website and more reviews. |
Who they are up against
Top five results for the main local search, one map snapshot. Rankings change with location and time.
| Business | Rating | Reviews | Website |
|---|---|---|---|
| This business | 4.7 | 23 | No |
| Competitor A | 4.9 | 74 | Yes |
| Competitor B | 4.7 | 78 | No |
| Competitor C | 4.6 | 206 | Yes |
| Competitor D | 4.2 | 10 | No |
How we would set it up
- Build a simple mobile website. What the shop repairs, where it drives, tap-to-call, and a clear way to request a visit.
- Finish the Google profile. Confirm ownership, add services and service areas, current photos, and the website link.
- Turn the 23 reviews into a habit. Ask every customer after the job, reply to every review, and never pay for reviews.
- Match the details everywhere. One name, address and phone on Google, Yelp, Facebook and directories.
- Add the nearby towns. Service area pages for the towns the shop covers, so it shows up beyond its home base.
- Report monthly in plain English. Calls, reviews, and map position, with what we did and what is next.
We do not promise rankings. We fix the basics, keep going, and tell you what is working.
Want to see yours?
We will run the same audit on your business, free, and send you the numbers.
Request a free audit
We will run the same audit on your business, free, and send you the numbers.
Request a free audit